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Learning objective 8.1

Students will gain knowledge, skills, and experience to:

  • evaluate media contexts.

Possible concept links

  • Media in society
  • Reading media texts
  • Media production


  • Evaluates the context in which media is produced, distributed, and consumed.
  • Evaluates the relationship between an aspect of the media and society.

Possible context elaborations

  • Piracy: how effectively is the New Zealand music industry reacting?
  • Dystopian films: to what extent have these changed as a result of 9/11?
  • New Zealand movies: how far do these present a realistic depiction of who we are?
  • Exploring waiora (health) and advertising: how effective is public health advertising?
  • The media in disaster zones: to what extent do ethical and moral tensions affect the way the media depicts catastrophes?
  • Gender roles in video gaming: to what extent do storylines thrive on stereotyping people?
  • In the Internet age, media shouldn’t be governed by rules: how far is this true?
  • How far have children’s television programmes within the New Zealand television industry responded to concerns about violence and its effects?
  • To what extent has the New Zealand film industry changed since the development of Peter Jackson’s post-production industry?
  • How has New Zealand radio changed since Radio Hauraki? And to what extent does it reflect social change?
  • Conduct an investigation into the extent to which web 2.0 tools have changed the classroom environment for teachers and students.

Possible achievement standards

At the time of publication, achievement standards were in development to align them with The New Zealand Curriculum. Please ensure that you are using the correct version of the standards by going to the NZQA website.

Aligned level 1 achievement standards were registered for use in 2011 and level 2 for use in 2012; level 3 will be registered for use in 2013.

  • AS91490 Media studies 3.1 Demonstrate understanding of an aspect of a media industry; External, 4 credits.
  • AS91491 Media studies 3.2 Demonstrate understanding of the meaning of a media text through different readings; Internal, 3 credits.
  • AS91492 Media studies 3.3 Demonstrate understanding of the media representation of an aspect of New Zealand culture or society; Internal, 3 credits.
  • AS91493 Media studies 3.4 Demonstrate understanding of a relationship between a media genre and society; External, 4 credits.
  • AS91494 Media studies 3.5 Produce a design for a media product that meets the requirements of a brief; Internal, 4 credits.
  • AS91495 Media studies 3.6 Produce a media product to meet the requirements of a brief; Internal, 6 credits.
  • AS91496 Media studies 3.7 Demonstrate understanding of a significant development in the media; Internal, 3 credits.
  • AS91497 Media studies 3.8 Write a media text to meet the requirements of a brief; Internal, 3 credits.

Last updated August 18, 2015