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Learning objective 6.2

Students will gain knowledge, skills, and experience to:

  • explore language in media texts.

Possible concept links

  • Reading media texts


  • Identifies and describes media conventions in a range of media texts.
  • Responds to a range of media texts.

Possible context elaborations

  • Fantasy films: what is distinctive about them?
  • Video games: how do they appeal to teenagers?
  • Comics: how do they convey a narrative?
  • The Internet has so many different types of sites: are there any conventions in online media?
  • To what extent is Māori television similar to, and different from, TV One or TV Two?
  • The school’s website: is it a typical site, and how useful is it?
  • Targeted advertising: how is this changing the way businesses reach people?
  • Magazines and billboards: how do these forms of advertising differ in the way they try to reach their audience?
  • Newspapers/magazines: do the narratives of similar stories change?
  • Different versions of the same film trailer: do the ideas presented change when the medium of delivery changes?

Possible achievement standards

At the time of publication, achievement standards were in development to align them with The New Zealand Curriculum. Please ensure that you are using the correct version of the standards by going to the NZQA website.

Aligned level 1 achievement standards were registered for use in 2011 and level 2 for use in 2012; level 3 will be registered for use in 2013.

Learning objective 6.2 can be assessed using the following achievement standards:

  • AS90989 Media studies 1.1 Demonstrate understanding of how individuals interact with the media; Internal, 3 credits.
  • AS90990 Media studies 1.2 Demonstrate understanding of selected elements of media text(s); Internal, 3 credits.
  • AS90991 Media studies 1.3 Demonstrate understanding of the media coverage of a current issue or event; External, 4 credits.
  • AS90992 Media studies 1.4 Demonstrate understanding of characteristics of a media genre; External, 4 credits.
  • AS90993 Media studies 1.5 Produce a design and plan for a media product using a specified range of conventions; Internal, 3 credits.
  • AS90994 Media studies 1.6 Complete a media product from a design and plan using a specified range of conventions; Internal, 6 credits.
  • AS90996 Media studies 1.8 Write media texts for a specific target audience; Internal, 3 credits.

Last updated August 18, 2015