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Learning objective 8.3

Students will gain knowledge, skills, and experience to:

  • apply understanding of media conventions and technology to craft media.

Possible concept links

  • Reading media texts
  • Media production


  • Plans a media product that demonstrates understanding of media conventions and technology.
  • Produces a media product that demonstrates knowledge of media conventions and technology.

Possible context elaborations

  • A documentary: pitch a concept to the class.
  • A website: produce a site for a local company.
  • An animated film: produce a film for a local primary school audience.
  • A short film: pitch a concept for the New Zealand Ministry of Education.
  • A new magazine to explore youth issues: pitch a concept for a community youth group.
  • The internet: create a web page that will educate students about censorship in New Zealand.
  • Advertising: produce a television/newspaper advertisement for a local charity group.
  • Radio/podcast: produce a radio broadcast that addresses an identified local community issue.
  • A short film: produce a short film that would entertain a specifically targeted audience of a different age group (to that of the students).
  • A documentary: produce a documentary for a local council about a current youth issue.
  • A short film: pitch a concept about environmental concerns to local iwi.
  • A local media campaign: produce a radio documentary and an accompanying front page of a newspaper to present a view(s) on a local issue.

Possible achievement standards

At the time of publication, achievement standards were in development to align them with The New Zealand Curriculum. Please ensure that you are using the correct version of the standards by going to the NZQA website.

Aligned level 1 achievement standards were registered for use in 2011 and level 2 for use in 2012; level 3 will be registered for use in 2013.

  • AS91490 Media studies 3.1 Demonstrate understanding of an aspect of a media industry; External, 4 credits.
  • AS91491 Media studies 3.2 Demonstrate understanding of the meaning of a media text through different readings; Internal, 3 credits.
  • AS91492 Media studies 3.3 Demonstrate understanding of the media representation of an aspect of New Zealand culture or society; Internal, 3 credits.
  • AS91493 Media studies 3.4 Demonstrate understanding of a relationship between a media genre and society; External, 4 credits.
  • AS91494 Media studies 3.5 Produce a design for a media product that meets the requirements of a brief; Internal, 4 credits.
  • AS91495 Media studies 3.6 Produce a media product to meet the requirements of a brief; Internal, 6 credits.
  • AS91496 Media studies 3.7 Demonstrate understanding of a significant development in the media; Internal, 3 credits.
  • AS91497 Media studies 3.8 Write a media text to meet the requirements of a brief; Internal, 3 credits.

Last updated August 18, 2015