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Learning objective 6.3

Students will gain knowledge, skills, and experience to:

  • explore media conventions and technology to create media.

Possible concepts links

  • Reading media texts
  • Media production


  • Contributes to the planning of a media product.
  • Contributes to the production of a media product.

Possible context elaborations

  • A radio advertisement: using the conventions of radio advertising as a starting point, plan using a blog/journal/video log or similar.
  • A music video: collaborate with a group to investigate music video conventions, then plan and create a promotion for a school or community band.
  • Make a promotional web page for a school or community event or group that uses elements of effective websites. The subject might be a profile of the school’s kapa haka performance or the record of the rugby teams’ successes.
  • Critique a page on the school’s website and design a new one that will appeal to the different cultures that are represented in the school. How might the website 'speak to' families from Pasifika, Asian or Māori cultures, for example?
  • Ngā toi (the Arts): Use multimedia techniques (sound, music, imagery) to present an idea important to your family/whānau.
  • Track your progress in film as you learn a new skill or explore a local issue using a multimedia diary.
  • This is how you do it: plan and design an instructional video that would guide people who are learning about a skill or an idea for the first time. Each student can choose the topic on which they would like to present.

Possible achievement standards

At the time of publication, achievement standards were in development to align them with The New Zealand Curriculum. Please ensure that you are using the correct version of the standards by going to the NZQA website.

Aligned level 1 achievement standards were registered for use in 2011 and level 2 for use in 2012; level 3 will be registered for use in 2013.

Learning objective 6.3 can be assessed using the following achievement standards:

  • AS90992 Media studies 1.4 Demonstrate understanding of characteristics of a media genre; External, 4 credits.
  • AS90993 Media studies 1.5 Produce a design and plan for a media product using a specified range of conventions; Internal, 3 credits.
  • AS90994 Media studies 1.6 Complete a media product from a design and plan using a specified range of conventions; Internal, 6 credits.

Last updated August 18, 2015