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Key concepts in media studies

Key concepts are the big ideas and understandings that we hope will remain with our students long after they have left school.

The following are key concepts/big ideas in media studies.


Media texts portray individuals, groups, experiences, ideas, or events from particular ideological or value perspectives, constructing a mediated version of reality. Meanings are shaped by the interaction of media texts with audiences and social contexts.


Media forms have their own specialist languages and characteristic symbols and structures. Media products have distinctive ways of telling stories, particular narratives, and recognisable genres. The production and distribution technologies of different mediums influence the message and how it is interpreted, not just how we access it. Technological change has an impact on media products and institutions.


Media creation incorporates vision, energy, critique, and reflection to produce artistic and aesthetic interpretations. The creative processes in media production draws on individual, group, and community relationships.

Last updated August 14, 2012