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Learning objective 8.2

Students will gain knowledge, skills, and experience to:

  • evaluate meaning in media texts.

Possible concept links

  • Reading media texts


  • Evaluates media conventions in a range of media texts.
  • Evaluates a range of media texts.

Possible context elaborations

  • Present two readings of a media text in a seminar: in the conclusion, evaluate which reading is more compelling and give reasons.
  • Develop two different readings of a film, in pairs, and record a commentary for part of a film, to reflect the two readings.
  • The Chief Censor has asked you to give two readings of a film text to assist him or her in making a decision about an audience rating.
  • Examine a range of media texts on the All Blacks and present two readings of one text of your choice.
  • Explore how the haka has been used in a range of media texts and provide two readings.
  • A local company has asked you to evaluate and provide two readings about the audience impact of their latest advertising campaign.
  • As a student member of the school’s curriculum review committee, provide two readings of a film text about New Zealand society to show how media studies helps students develop understandings about citizenship.
  • Compare and contrast dystopian films, pre- and post-9/11. Explore the development of the genre to evaluate how well these films reflect social change.
  • Compare and contrast a number of local school yearbooks and present a report to the yearbook editor of possible changes to better suit the school audience.

Possible achievement standards

At the time of publication, achievement standards were in development to align them with The New Zealand Curriculum. Please ensure that you are using the correct version of the standards by going to the NZQA website.

Aligned level 1 achievement standards were registered for use in 2011 and level 2 for use in 2012; level 3 will be registered for use in 2013.

  • AS91490 Media studies 3.1 Demonstrate understanding of an aspect of a media industry; External, 4 credits.
  • AS91491 Media studies 3.2 Demonstrate understanding of the meaning of a media text through different readings; Internal, 3 credits.
  • AS91492 Media studies 3.3 Demonstrate understanding of the media representation of an aspect of New Zealand culture or society; Internal, 3 credits.
  • AS91493 Media studies 3.4 Demonstrate understanding of a relationship between a media genre and society; External, 4 credits.
  • AS91494 Media studies 3.5 Produce a design for a media product that meets the requirements of a brief; Internal, 4 credits.
  • AS91495 Media studies 3.6 Produce a media product to meet the requirements of a brief; Internal, 6 credits.
  • AS91496 Media studies 3.7 Demonstrate understanding of a significant development in the media; Internal, 3 credits.
  • AS91497 Media studies 3.8 Write a media text to meet the requirements of a brief; Internal, 3 credits.

Last updated August 18, 2015