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Learning objective 7.3

Students will gain knowledge, skills, and experience to:

  • apply knowledge of media conventions and technology to create media.

Possible concept links

  • Reading media texts
  • Media production


  • Plans a media product that demonstrates knowledge of media conventions and technology.
  • Produces a media product that demonstrates knowledge of media conventions and technology.

Possible context elaborations

  • A magazine feature article: peer review the proposed treatment with another production group.
  • A short film about local issues: produce and screen at a community night.
  • Using web 2.0 tools: create and sustain a blog, or similar, about an important issue. Work with your peers to support one another’s writing.
  • Plan, peer-critique, and create two advertisements for the same product that target different audiences. This could be done in groups: one group with one audience and another group with the second audience.
  • Create a promotional DVD of identified school highlights to go with the school yearbook.

Possible achievement standards

At the time of publication, achievement standards were in development to align them with The New Zealand Curriculum. Please ensure that you are using the correct version of the standards by going to the NZQA website.

Aligned level 1 achievement standards were registered for use in 2011 and level 2 for use in 2012; level 3 will be registered for use in 2013.Learning objective 7.3 can be assessed using the following achievement standards:

  • AS91252 Media studies 2.5 Produce a design and plan for a developed media product, using a range of conventions; Internal, 4 credits.
  • AS91253 Media studies 2.6 Complete a developed media product from a design and plan using a range of conventions; Internal, 6 credits.
  • AS91255 Media studies 2.8 Write developed media text for a specific target audience; Internal, 3 credits.

Last updated August 18, 2015