Design and Visual Communication Level 6 AS 91069 (1.36) Promote an organised body of design work to an audience using visual communication techniques
Note this standard is derived from the learning objective Visual Communication DVC 6-1 so these key messages need to be read in conjunction with the material for
Visual Communication DVC 6-1.
Key messages for teachers
- Students are required to promote an organised body of work to an audience using visual communication techniques
- An organised body of design work must be student-generated in response to a design brief.
- The body of work would usually have already been done within a project
- Most commonly this would be a design outcome to showcase to a client or for exhibit. This standard links nicely to the graphics practice standard as it enables students to promote their design ideas / outcomes from their portfolio of work
- To select, students need to identify what they want to convey and why from their portfolio of work
- Compositional principles and elements for presentations include but are not limited to; narrative structure and sequence, alignment, hierarchy, proximity, repetition, positive / negative space, readability, contrast, eye flow and focal point.
- Analysis into how these existing presentation modes and techniques have been used convincing by designers to sequence or structure the intent of a design would build insight into compositional principles and graphic layout.
- Students must consider the audience identified in the brief, that the presentation is aimed at. This could be the school community / design class / client / exhibition at parent evening etc The presentation mode students select should be appropriate for the audience it is aimed at
- To explore layout students could use thumbnail sketching, collages, digital mock-ups
- Design elements to consider include typefaces, images – connections / what they convey / how to manipulate such as cropping to focus in on a particular design feature; colour; line; balance; proportion; etc
- Students should learn a range of visual modes and digital techniques. Selectedmodes could include 2D/3D drawings, CAD images or rendering manipulations etc. This would be dependent on the student’s interest, design context and features of the design to be promoted.
- Students should show development of their own presentation through exploring and selecting different layout ideas and visual elements to incorporate.
- Students will require brief for this standard that identifies what will be promoted, where it will be promoted and who the audience will be, so students can develop their presentation in the context of the brief
- Students need to ‘select’ and ‘present’ features of an organised body of work
- Students need to be taught about compositional principles and elements of presentation techniques
- Students will need to research into relevant exhibition formats and presentation methods to get ideas on how to present the body of work
- Students will need to be taught visual communication techniques that enable them to explore layout and how to organise design elements
- For Merit students need to show evidence of purposeful selection and application of techniques.
- Layout, composition and visual impact need to be appropriate to the context of the brief and audience
- When considering the audience students should consider how the visual information is to be read (visual narrative and communication)
- Evidence of purposeful selection can also be shown through planning work; annotations; design decisions; evaluations of the presentations
- The presentation will need an accurate layout – strong narrative and flow
- The presentation will need to have visual impact – in the selection of work being promoted and the selection and use of visual modes and composition / design principles
- Techniques used need to be executed precisely – accurate spacing / measurement, skillfully applied
- The body of work being promoted should link to the context and convey a message.
- For Excellence students must create a high quality presentation that shows convincing use of presentation skills and compositional principles.
For the most up to date information, teachers should be referring to the latest Moderators newsletters, clarification documents and student exemplars on the NZQA website.
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Last updated May 6, 2021
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