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Achievement standard 90840 - Business studies 1.4

Apply the marketing mix to a new or existing product.

This achievement standard relates to learning objective 6-1.

Students will gain knowledge, skills, and experience to:

  • understand how, as a result of internal and external factors, small business owners make operational decisions that have consequences for the success of their business.

Explanatory note 2

Contexts for learning

The context for learning is a new or existing product from a suitable business connected to the student’s life and community.

To read why using such a context is good teaching practice, see the connection section under 'Four mechanisms that facilitate learning in the social sciences'.

Business knowledge, concepts, and content

This achievement standard requires that students demonstrate understanding of the following business knowledge, concepts, and content (in no particular order):

  • product – product description and the product life cycle
  • price – a range of pricing strategies
  • place – channels and methods of distribution
  • promotion – a range of promotional strategies.

Related Māori concepts

Māori concepts that relate to this achievement standard include:

  • tikanga
  • pūtake
  • tūranga
  • kaitiakitanga
  • rangatiratanga.

See also:

Explanatory notes 3, 4, and 5

See: Achievement grades at level 1

Last updated July 11, 2012



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